![]() Meanwhile, a lower-quality video has a lower bit rate. It controls the size of a video file.Ī higher-quality video file has a higher rate. The bit rate is also called the data rate. These are the standard FPS for television and video content. Typically, videos have the following FPS: It’s measured in frames per second (FPS). The frame rate is the frequency of separate images in your video. The lower the resolution, the smaller the file size. There are a few common screen resolutions. In that case, it has 768 horizontal lines. ![]() The smaller the resolution, the smaller the file.įor instance, imagine that your video has a resolution of 1366 x 768. This video characteristic is measured by width and height. The resolution of a video is how many horizontal lines are in a video file in each frame. The following are some of the characteristics that video codecs affect. The codec figures out the compression ratio quality to file size. In other words, it’s software to reduce video size, compress, and decompress videos.Ĭodecs use various compression algorithms. In digital video speak, codec means compression/decompression. We’ll also explain lossy compression in a moment, but what you need to know now is that when you compress mp4 video to a smaller size with a free service, it’s transcoding, or lossy, compression. Typically, this process is a “lossy” type of compression. Transcoding involves changing your video from one form of encoding to another one. You can also add chapters, filters, subtitles, and meta-information to your video during encoding. If your brand publishes videos, there are two other important terms that you need to know-encoding and transcoding.Įncoding is the process of formatting a video for output. Right now, let's look at a few important terms. We’ll get deeper into the technical aspects of bit rate in a moment. These characteristics may include:Īlthough these characteristics are very important, the bit rate is more fundamental. It’s important to understand that bit rate is different from other important video characteristics. In other words, it’s the amount of information in a video every second. The bit rate of a video is the depth of information for both audio and video. The data per second in a video is called the bit rate. It has both lower audio and video quality.Īs you can see, these two kinds of videos have two very different amounts of data per second. If you were to produce high-quality 4K videos on DVDs, for instance, every second would pack a massive amount of data.Īlternatively, live streaming video media has much less information per second. Bit Rate Matters TooĮvery second of your video could be packed with digital information. The smaller the file, the faster your viewers can download them. In short, file compression makes video files smaller. However, they’re easy enough to understand with a bit of explanation, which you’ll get today. If you’ve never worked with video compression software, the terms surrounding the task might seem confusing. Here, we’ll go over how to tweak your videos for optimal loading. As a result, in addition to creating eye-catching videos, a technology called video compression is just as important as making sure that your audience sees your content. These kinds of big files can slow down upload and download speed. However, video files are still relatively larger than audio files and images. As it does, so does our information-sharing capability.įor example, internet speeds are faster than ever before. Keep reading to learn more about reducing video file size for streaming. Your feature-rich video production will slow most consumers’ devices down unless you reduce the video file size. The best video marketing in the world will do your brand no good if your audience can’t view it.
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